Wednesday, September 18, 2013

10% INSPIRATION, 90% MARKETING - What Is Expected from Today's Authors






Here we are, writer and interested reader, at a recent fundraising event at the Cape Cod Museum of Art this summer. Wonderful signing books for and speaking with readers about their interest in my book, their love of reading, and who they are. I've also learned a great deal from their comments. 

Faithful fans and tempted purchasers often share ideas with me that have been helpful. And yet, whether a reader, an editor or reviewer, I've listened while I've tried to maintain my integrity.

As the publishing world has shrunk, editors have focused on the bottom line. Adding to the mix is that some readers have demanded easy to read action stories that they can access on their Kindle, while waiting in line at the supermarket. And what gets readers' attention or influences their decision to buy a paperback at the store? Eye-popping book covers. People often chose a book, like a bottle of wine, for the cover or label.


Consequently, I've seen the English language defaced by those who write solely to attract notoriety and fame, whether it be published or self-published. Publishers and the current market encourage writers to produce formulaic, gruesome, high-action stories, lacking well-developed characters, originality or an overt joy of the written word.

For me, what satisfies is the process. Writing posts, poetry (see Poetree Creations), and my novel has lifted my spirits and opened my world which, in recent years, had become limited. Becoming an author has saved my sanity and brought me daily joy. And yet, as I finish the rough draft of my sequel, SHADOWWATER II: DARK SEA, I am slightly melancholy. As with other authors, the hardest part is letting go of my creation.

From the standpoint of a former marketing professional, publicizing my work is fun. I've welcomed the challenge of creating press releases, flyers and communicating with the media. This year, for my novel, the excitement has increased. When I give an author talk or presentation, I've flourished. I've embraced meeting people and sharing my joy.

However, the rush of writing, allowing the flow of words to fall on the paper, and the exactitude of editing, re-writing; adding and subtracting can't be overstated.

No matter the future of my literary career, I will always write for love.

www.shadowwater.net

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